Annie Dickerson and her husband were able to achieve the real estate dream of buying a home that generates income. In 2008, they bought a row house in a gentrifying section of Washington, DC, and turned the in-law suite into a rental unit. It was the first of many real estate investments, leading them to start Goodegg Investments, a real estate syndication company that pairs investors with real estate deals that generate passive income.
Annie Dickerson’s Story of Success
What is Real Estate Syndication?
Real estate syndication is a large real estate deal in which individuals commit capital for a number of years and collect monthly income while waiting for a return on their investment when the property sells. It is an attractive option for those who do not want to deal with the hassle of negotiating leases and chasing tenants for rent.
Annie Dickerson and Julie Lam Found Goodegg Investments
Annie Dickerson and her partner, Julie Lam, founded Goodegg Investments in 2017. They pair investors with real estate deals that generate passive income and help them structure the deal and bring in the capital. Their target audience is young moms like Annie herself, who are looking for an alternative to traditional real estate investing.
Goodegg has Worked on 15 Investment Deals
Goodegg has worked with a handful of real estate investment partners to complete 15 investment deals, mostly large apartment buildings. Investors commit $50,000–$100,000 to a deal, and receive a check every month until the building sells.
How Goodegg Reaches Their Target Audience
Goodegg reaches their target audience through speaking at events, networking, doing podcasts, and producing user-friendly online educational content on their website. They want to make real estate investing easy to understand for everyone, regardless of their real estate experience.
Goodegg’s Future Plans
Goodegg will continue to grow their investor network and expand their business as they consider how to best serve their target audience. They will continue to use their Forbes Business Council membership to bring their message to a wider audience and continue to provide user-friendly online educational content.
Annie Dickerson and Julie Lam created Goodegg Investments in 2017 to help other young moms find an alternative to traditional real estate investing. Through their Forbes Business Council membership, they have gained visibility and credibility that has enabled them to reach a wider audience and contribute to the conversation. As they continue to grow their investor network and expand their business, they will remain committed to providing user-friendly online educational content.