Harnessing the power of email marketing can be a great way to boost sales and drive your business forward in 2023. To help you get started, we’ve put together five of our favorite email campaigns from major brands like Starbucks and Airbnb, to provide you with creative ideas and tips for success.
Each of these campaigns demonstrate the power of design, the importance of writing tight copy, and the value of getting customer feedback. With these examples and insights, you’ll be in a better position to create a successful email marketing campaign that will make an impact.
What You Can Learn from the Best Email Campaigns
Wool and the Gang Entices With Curiosity-Inducing Headlines
Wool and the Gang is a crochet and knitting kit company that has mastered the art of creative and curiosity-inducing email headlines. By using a phrase familiar to their Millennial audience, like “Plans tonight?”, they make it hard for customers to resist opening their emails to see what’s inside. Wool and the Gang’s email campaigns are a great example of how you can use your audience’s language to create effective marketing.
Headspace Keeps Their Copy Simple
Headspace, the mindfulness app, uses simple graphics, a clean color palette, and concise copy in their email marketing campaigns to direct users to their app and share promotions. By keeping their copy short and to the point, Headspace communicates that they respect their customers’ time and believe in the power of their product
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Starbucks Uses Design to Inspire
Starbucks uses email campaigns to draw customers in with the power of design. They use friendly fonts, their signature evergreen color palette, and high-quality images of their products to create an inviting atmosphere. Additionally, their promotions, like a 50% off coupon, are placed in large font to make sure customers don’t miss them. Starbucks’ email marketing proves that you don’t need a lot of words to create an effective campaign – just remind customers how much they love your product.
Buzzfeed Customizes Content for Its Audience
Buzzfeed takes an innovative approach to email marketing by allowing users to customize their email subscriptions to only receive content they’re interested in. By doing this, they’re able to target their content to their readers and make sure they’re actually engaging with it. This strategy allows Buzzfeed to show that they care about their customers, rather than just filling their inboxes with promotional content.
Airbnb Asks for Customer Opinions
Airbnb uses email marketing to reach out to customers and get their opinions. This strategy allows them to learn about their customers and target their content to them. Plus, customers appreciate being asked for their opinion, so it’s a great way to build relationships and trust with customers.
Tuft and Needle Uses Email to Re-Engage Prospects
Tuft and Needle uses email marketing to re-engage prospects and remind them of the advantages of their product. They send out emails with candid descriptions of the mattress buying process and provide informative content to help customers make their decision. Their emails are designed to be friendly and helpful, and they end up leaving customers feeling like they received good advice.
